WNBA - Welcome to the W
WNBA - Welcome to the W
ART DIRECTOR | Agency: Wieden + Kennedy | Director: Jake Szymanski | WATCH SPOT
Welcome to the W was a spot that I knew the exact language being spoken. Having played basketball in college, overseas, the W was always the dream being chased, and now, a dream realized bringing this spot to life. It was challenging by far. We had multiple sets throughout LA with custom props and builds, and not to mention a fridge crashing through wall! In total we had three spots to create - ‘See The Future’, ‘No Shade’, ‘Rookie-O’s’, and the anchor ad ‘Welcome to the W.’
BEHIND THE SCENES
The ask :: Custom cereal pieces that look like the WNBA players.
The ask :: 90s inspired commercial with a fridge busting through a wall like the Cool-Aid Man!
The ask :: 90s inspired “Ask Cleo” tarot card reader.
BEFORE
AFTER
