HBO PEACEMAKER x NVE

HBO PEACEMAKER x NVE

DESIGN DIRECTOR | Agency: NVE Pro | Location: San Diego Comic Conn

If an experience could throw a punch, it would most certainly have been this one. It was such a fun experience bringing this event to life with Russell Maclin, Creative Director, and our amazing team at NVE. Peacefest was an immersive, high-energy activation at San Diego Comic-Con that transformed the spirit of the show into a bold, interactive festival experience. Blending striking visual design, experiential storytelling, and fan-forward moments, the activation invited attendees to step fully into the world of Peacemaker. As Design Director, I led the creative vision and spatial design, shaping an environment that felt irreverent, cinematic, and unforgettable.

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Behind the Scenes

came to life through a tightly integrated design process—starting with visual references and tonal inspiration, then moving into 3D modeling and detailed floor plans to define flow and scale. From there, fabrication drawings and material callouts translated concept into reality, ensuring every texture, finish, and build detail supported the bold, irreverent energy of the experience. But for me what sets these experiences apart is the attention to story, easter-eggs, and graphics. That’s what the fans want. Our job is to find that storytelling element in every asset and sub activation within the experience.